Author Archives: Doug

Five Speaking Tips Demonstrated at Social Slam 2012

It’s hard to beat an event like Social Slam 2012 to whet your content marketing and social marketing appetite. Great presentations and networking along with lots of smart conversations generate energy and fresh ideas. You probably came away with several ideas if … Continue reading

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Posted in Public Speaking and Presentation, Social Media & other New Tools | Tagged , | 6 Comments

Blogging for Sales Leads in the Industrial B-to-B Segment

It’s shocking how few companies in the industrial B-to-B segment are using blogging as lead generation tools. Products and services that have a niche market or user-base, are highly technical or complicated in nature, and are best explained by an … Continue reading

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Posted in Marketing and Sales | Tagged | 3 Comments

What Can $100 Accomplish in a Community?

What can $100 accomplish in a community? Could you take $100 and make a difference by giving it to someone or to a  group in your community? There are a lot of great causes that you could donate money to. … Continue reading

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I can’t understand what you are talking about!

How often do you listen to yourself? Do you ever record what you say on audio or video then really listen? Most people don’t realize when describing things that are a little abstract or complex that they sound nonsensical. Dan … Continue reading

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Posted in Social Media & other New Tools, Uncategorized | Leave a comment

Customer Engagement versus Customer Satisfaction

I am presenting “Applying Baldrige to the Marketing Function” at the ISA Marketing and Sales Summit. This post originally appeared as a guest post on that site. How high do you set your customer service bar? Think about the KPIs … Continue reading

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How do you make networking worthwhile?

Networking is supposed to open doors. But do you know if your efforts are really working? Do you concentrate on maximizing the number of people in your network or focus just on the most powerful and influential to gain benefits … Continue reading

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Eliminate the Disconnect between Marketing and Sales

I am presenting “Applying Baldrige to the Marketing Function” at the ISA Marketing and Sales Summit. This post originally appeared as a guest post on that site. Are your marketing and sales efforts focused on the same goals or is … Continue reading

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Increase Your Odds for Brilliant Insights

Where do your best ideas come from? Do they normally occur when you are slaving away at your desk or during your normal work functions? Or do they come in unexpected places? Do you have places where you can go, … Continue reading

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Nail the Elevator Speech with “Small Message, Big Impact”

Small Message Big Impact provides valuable lessons on the What, When, Where, Why, and How of the Elevator Speech. In her newest book, Terri Sjodin builds instant credibility by describing her experience in crafting speeches and mastering the use of … Continue reading

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Chattanooga Regional Performance Excellence Group

The Chattanooga Section 1101 of the American Society for Quality is graciously hosting a meeting and letting me discuss why we need a regional Baldrige group and what we can do to get the movement started. It is easy for … Continue reading

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