I read a book not long ago by Dr. Robert B. Cialdini of Influence at Work titled “Yes! 50 Scientifically Proven Ways to be Persuasive“. He has another book titled “Influence: Science and Practice” that covers similar material. The books and the topics should be especially interesting to anyone that markets or sales and is interested in legitimate, honest, non-manipulative ways to gain buy-in.
One of the more interesting examples from Yes! was for product names in this case for crayons. Researchers found that unexpected descriptive names such as “Kermit Green” acted as a puzzle for users to solve. Ambiguous names such as “Millennium Orange” elicited a curiosity in consumers to determine what the manufacturers were trying to convey. While common names like “Blue” and common descriptive names such as “Sky Blue” resulted in less emotional connection between consumers and the products. I came across another blog post that expertly describes and illustrates the key points from “Influence: Science and Practice” at the SEOmoz blog. Here is the link.